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Get ahead of the legislation. Anticipate the evolution of the markets. Manage your career and that of your employees. Master the new tools of knowledge. EFE leader in training private and public sectors. Online, at home and on our campuses in Paris and Lyon.

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  1. A la une - ISM (en)
    Voir les nouveautés
    Nouveauté 2018
    Nouveauté 2018

    Plus de 60 nouveautés autour de l'expérience client, de la DATA, de l'innovation, du social selling ou encore les nouvelles pratiques managériales.

    Télécharger les PDF
    Le nouveau catalogue 2018 est disponible !
    Le nouveau catalogue 2018 est disponible !

    Téléchargez-le en ligne ou recevez notre catalogue 2018 chez vous !

    TRANSFORMATION DIGITALE Qu'est-ce que ça change ?
    TRANSFORMATION DIGITALE
    Qu'est-ce que ça change ?
    TRANSFORMATION DIGITALE Qu'est-ce que ça change ?

    Marketeurs, commerciaux, retrouvez notre ZOOM innovation et soyez prêts pour la révolution digitale !

    Sessions garanties
    Sessions garanties
    Sessions garanties

    ISM vous garantit l’ouverture de ses sessions de formation !

    Parcours CPF
    Parcours CPF
    Parcours CPF

    Parcours CPF

    Zoom sur notre parcours marketing digital
    Zoom sur notre parcours marketing digital
    Zoom sur notre parcours marketing digital

    Zoom sur notre parcours marketing digital

Our areas of training
  1. Marketing

    1. Marketing trends

      Marketing trends

    2. Marketing strategy

      Strategic marketing professions

      Strategic marketing

      Digital marketing strategy

      Strategic Marketing Plan

    3. Market Studies and Marketing Studies

      Strategic watch and marketing studies

      Marketing

      Quantitative studies

      New tools and trends of marketing studies

    4. Operational Marketing

      Operational marketing professions

      Operational Marketing: the essentials

      Digital marketing: the essentials

      Retail marketing

      Sector Marketing

    5. Webmarketing

      Website

      SEO Search Marketing

      Advertising and media plan

      Ecommerce

    6. Social media & brand communication

      Social media marketing

      Social media management

      Brand content and influence marketing

      Social media & brand communication

    7. Marketing performance

      Marketing & sales

      Marketing ROI

      Management marketing

    8. Customer journey

      Big data and data marketing

      CRM and Customer Relationship

      Client experience

  2. Innovation

    1. The professions of innovation

      The professions of innovation

    2. Transform your business model

      Transform your business model

    3. Tools and methods of innovation

      Tools and methods of innovation

    4. Managerial innovations

  3. Commercial

    1. Commercial negotiating

      Fundamentals of commercial negotiation

      Complex negotiations

    2. Strategy and commercial management

      Commercial strategy

      Commercial strategy in the digital age

      Commercial management

    3. Sale

      Sales professions

      Prospecting

      Prospecting in the digital age

      Sales techniques

      Commercial animation at the point of sale

  4. Purchases

    1. Purchasing professions

      Purchasing professions

    2. Strategy and negotiation of purchases

      Strategy and negotiation of purchases

    3. Responsible and secure purchasing

      Responsible and secure purchasing

  5. Management

    1. The fundamentals of management

      Taking up managerial function

      Team management

    2. Management development

      Manager confirmed

      Management in the digital age

    3. Transversal and project management

      Competences and projects tools

      Transversal management

  6. Professional efficiency

    1. Oral and written communication

      Public speaking

      Convince and persuade

      Meeting and presentation

      Professional writings

    2. Personnal efficiency

      Personnal Assertivness

      Relational efficiency

      Managing emotions

      Time management and organization

    3. Digital and creativity

      Digital and creativity

  1. Actualités - ISM

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    Soyez à la pointe de l’innovation !

    Restez à l’affût de toute l'actualité marketing et bénéficiez de nos tips en vous abonnant à notre newsletter (vous avez de la chance, elle est gratuite).

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    Soyez à la pointe de l’innovation !
    Petits déjeuners

    Petits déjeuners

    Petits déjeuners

    Webinars

    Webinars

    Webinars

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