Réf. C18ANGPMKG

Durée : 2 days (14 hours)

Tarif : 1340 HT (déjeuners offerts)

  • Nouveau

Lieu : Paris

Prochaine session : 12 et 13 avril 2018 à Paris

Formation sur mesure

Nous pouvons adapter
cette formation pour votre entreprise.

Complétez notre formulaire
de demande en ligne

ou contactez-nous au 01 43 72 64 00

Marketing

International marketing plan

Which marketing strategies will help the Company attain its overall strategic objectives ?

objectifs

  • Prepare an international marketing plan for products, brands and markets aligning human, technical and financial considerations.
  • Market Analysis focusing on prospective environment and evolution.
  • Sequence the step for creating a marketing plan.

Compétences métier

At the end of the training course, you will be able to prepare an international marketing plan for products, brands and markets aligning human, technical and financial considerations.

Programme

Executive summary

  • Brief overview of the proposed plan for management review.
  • Main goals and recommendations.

 

Country introduction

  • Geographical setting ; relevant history ; social institution ; living condition ; language(s)…

 

Economic analysis

  • Population.
  • Economic statistics and activity.
  • Developments in science and technology.
  • Channels of distribution (macro-analysis).
  • Media.

 

Current marketing situation

  • Major market segments, size, customer needs and buying habits.
  • Product performance: sales, prices, gross margins.
  • Competition: major competitors, their strategies, product mix, market share.
  • Distribution: recent sales trends, developments in major distribution channels.

 

Threats and opportunities analysis

  • Identify the main threats and opportunities that might impact markets, products, and customers.

 

Marketing strategies

  • Specific strategies for target markets.
  • Positioning of products and brands.
  • Designing appropriate marketing mix and marketing budgets driven by major markets.

 

International marketing plan

  • Marketing objectives.
  • Product adaptations / modification.
  • Promotion mix.
  • International distribution.
  • Local channel distribution.
  • Price determination.
  • Terms of sale.
  • Methods of payment.
  • Action programs.

 

Budgets

  • Projected profit and loss statement.

 

Controls

  • What controls will be used to monitor progress.
  • Conducting audits.
  • Making changes.

pour qui ?

All marketing and commercial managers, product managers, business executives.


Prérequis

English B1 (Intermediate English) : can understand the main points of clear standard input on familiar matters regularly encountered in work, leisure, etc.

pédagogie & bénéfices

  • A deep understanding of how strategic marketing plans contribute to profitability.

dates

Formation sur mesure

Nous pouvons adapter
cette formation pour votre entreprise.

Complétez notre formulaire
de demande en ligne

ou contactez-nous au 01 43 72 64 00

Les Sessions ISM près de chez vous

Bordeaux, Lyon, Nantes

Formations sur Mesure

Des professionnels vous répondent pour analyser vos attentes, pour vous conseiller et vous orienter.

Catalogues 2018